A structured checklist for reviewing acquisition, content, conversion and measurement.
Last reviewed: September 30, 2026 Editorial standard: Martzine Editorial Team.
What this resource is for
The practical value of Marketing Audit Checklist is that it keeps the important checks visible while the work is still easy to change.
Use marketing audit checklist when the work needs a repeatable way to check the important inputs before the next decision.
What to check
- Traffic sources
- Campaigns
- Landing pages
- Tracking
- Reporting
How to use it
Step 1: Traffic sources
Run the resource against one real case. A live example usually exposes a missing field or vague definition faster than another planning meeting.
Step 2: Campaigns
Run the resource against one real case. A live example usually exposes a missing field or vague definition faster than another planning meeting.
Step 3: Landing pages
Record the part that changes the decision, then attach an owner and a date to anything that still needs evidence.
Step 4: Tracking
Start by writing the current state without trying to improve it. That keeps the review anchored to what actually happens today.
Step 5: Reporting
Finish by deciding what changes, what stays the same and when the result should be reviewed again.
What a useful result looks like
Finish Marketing Audit Checklist with an owner and a review point so the record does not become a static worksheet. A structured checklist for reviewing acquisition, content, conversion and measurement.
Common mistakes
Leaving ownership undefined and assuming the next person will pick up the work.
Related Martzine work
The surrounding work is usually easier to handle when the resource sits next to the relevant calculation, tool or guide.
UTM Builder · Content Strategy Guide.
Sources and further research
For Marketing Audit Checklist, use the primary source when the subject depends on current rules, technical specifications or definitions outside Martzine’s own working framework.
- U.S. Small Business Administration: Business Planning (Official small-business planning guidance, including business-plan structure and planning resources.)
- Federal Trade Commission: Business Guidance (Official U.S. guidance covering advertising, consumer privacy, data security and business practices.)
Martzine note
Keep the resource close to the process it supports. A document that lives outside the workflow tends to become stale faster.