50 is the example result. Read it using the units and relationship stated below.
Find revenue per order from a consistent set of transactions. Use the same treatment of refunds, tax and shipping across comparisons.
Read the average order in context
AOV (average order value) divides the entered revenue by orders. It does not show profit per order or how much a typical customer spends across several orders.
When to use this result
Use it to assess bundles or a basket incentive. Check contribution and conversion rate as well, since a larger basket can have weaker margin or fewer buyers.
Check before you act
One unusually large order can move the average. Review the distribution before treating the result as representative of every customer.
Example with the supplied inputs
Revenue: 50000; Orders: 1000. Result: 50. The values are illustrative.
Compare one changed input
Revenue changes from 50000 to 55000. The result becomes 55. All other inputs remain fixed.
Calculation rule
Result = (([Revenue]) ÷ ([Orders]))
Inputs and output
| Input | Example value | Entry convention |
|---|---|---|
| Revenue | 50000 | Use revenue on the currency and period basis shown by the formula. Keep gross amounts, net amounts and unit amounts distinct; the page does not fetch a price or exchange rate. |
| Orders | 1000 | Use the source quantity represented by orders. Keep the counted population fixed and avoid mixing a unit value with a period total. |
Output: 50 is the example result. Read it using the units and relationship stated below. Use the formula to distinguish a cash amount, count, percentage or ratio.
How to use the page
Collect the inputs
Gather Revenue, Orders. Use one period and the units shown in the form.
Run the calculation
Enter the values and select the action. The calculation rule above explains how the inputs produce the result.
Compare a scenario
Change Revenue on its own, keeping the other inputs fixed. Read both results before changing another assumption.
Worked example
With the example inputs listed above, the result is 50.
Change Revenue from 50000 to 55000 while keeping every other value fixed. The result becomes 55. This comparison isolates that input; it does not forecast how other variables will respond.
Check the stated formula, units and limits before using the result in a decision.
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.