Blog
Practical writing about business thinking, digital execution, technology choices, marketing, operations and the problems that appear when ideas become real work.
The Journal is the editorial layer of the Hub. It should help you form a clearer question, evaluate the tradeoffs and decide what to test next.
The Hub is designed to connect ideas, knowledge and digital execution. Follow a related tool, calculator or journal article that matches the question in front of you.
Estimate campaign budget from target conversions and acceptable CPA.
Open calculator ↗Use the app development cost calculator to work through the inputs and keep the assumptions visible before using the result in a business decision.
Open calculator ↗Use the arr calculator to work through the inputs and keep the assumptions visible before using the result in a business decision.
Open calculator ↗Tell us what you are trying to build, what problem you are solving and where the digital part becomes difficult. Martzine is being built around that gap. Start with the outcome and the constraint, then work back to the right digital layer.
