Marketing Budget Planner
Multiply the budget by each channel percentage divided by 100. Sum the allocations and subtract that sum from the total budget.
Multiply the budget by each channel percentage divided by 100. Sum the allocations and subtract that sum from the total budget.
What this tool does
Multiply the budget by each channel percentage divided by 100. Sum the allocations and subtract that sum from the total budget.
Review the output before the next step
A negative unallocated balance means the percentages exceed the budget. Allocations do not forecast channel performance. The fields available on this page are Total monthly budget, Paid advertising share, Content share, SEO share, Tools and software share. Multiply the budget by each channel percentage divided by 100. Sum the allocations and subtract that sum from the total budget.
How it works
Multiply the budget by each channel percentage divided by 100. Sum the allocations and subtract that sum from the total budget.
Inputs
| Field | Example | Definition |
|---|---|---|
| Total monthly budget | 10000 | Use total monthly budget on the currency and period basis shown by the formula. Keep gross amounts, net amounts and unit amounts distinct; the page does not fetch a price or exchange rate. |
| Paid advertising share | 60 | Use the source quantity represented by paid advertising share. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Content share | 15 | Use the source quantity represented by content share. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| SEO share | 10 | Use the source quantity represented by seo share. Keep the counted population fixed and avoid mixing a unit value with a period total. |
| Tools and software share | 15 | Use the source quantity represented by tools and software share. Keep the counted population fixed and avoid mixing a unit value with a period total. |
Step-by-step guide
Prepare the source
Supply Total monthly budget, Paid advertising share, Content share. Keep the original material so the output can be compared with it.
Build budget plan
Check Total monthly budget, Paid advertising share, then select Build budget plan.
Use the result
Compare the marketing budget planner result with the unchanged source before copying or downloading it.
When to use it
Multiply the budget by each channel percentage divided by 100. Sum the allocations and subtract that sum from the total budget. A negative unallocated balance means the percentages exceed the budget. Allocations do not forecast channel performance.
Example and scope
Example inputs: Total monthly budget: 10000; Paid advertising share: 60; Content share: 15; SEO share: 10; Tools and software share: 15.
A negative unallocated balance means the percentages exceed the budget. Allocations do not forecast channel performance.
Worked output
Paid advertising: 6000.00 Content: 1500.00 SEO: 1000.00 Tools and software: 1500.00 Total allocated: 10000.00 Unallocated: 0.00
Keep the displayed formula, input units and model scope with the result. Corrections or questions can be sent through the request section on this page.