Marketing & Growth

ROAS Is a Metric, Not a Business Model

activeboardgames@gmail.com / September 27, 2026

ROAS can help compare advertising efficiency, but margin, attribution and customer economics determine what the number means for the business.

Uncategorized

How to Build a Simple Marketing Measurement System

activeboardgames@gmail.com / September 27, 2026

Measurement should start from the decisions that need to be made, then select the smallest set of metrics that supports those decisions.

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Marketing & Growth

ROAS Is a Metric, Not a Business Model

How to Build a Simple Marketing Measurement System

Have an idea worth taking further?

Useful ideas. Practical systems. No unnecessary noise.