Explore Customer Economics calculators and related business decision models on Martzine.
Customer Economics collects closely related calculations so you can move between specific models without returning to the top-level library.
These pages cover narrower Customer Economics questions and are intended to be opened when the standard calculator is not specific enough for the task.
Use the individual page for the formula, working inputs, examples, limitations and related long tail explanations.
Open the calculator that matches the decision you are reviewing. Focused sub-calculators are included where the broader model has a recurring narrower question.
Customer acquisition cost (CAC) measures the marketing and sales spend associated with each new customer in the period you define. Enter paying customers rather than clicks or form submissions when…
Estimate the gross-margin contribution a customer may generate across the lifespan entered. The model combines average order value, purchases per year, gross margin and years. It is a simplified estimate,…
Estimate the months needed to recover acquisition cost from monthly gross margin per customer. This is a steady monthly contribution model.
Customer Payback Revenue uses customer acquisition cost, monthly gross margin.
Monthly customer revenue divides the selected month’s revenue by the customers represented by that revenue.
LTV to CAC Ratio uses customer lifetime value, customer acquisition cost.
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Martzine publishes and maintains the tools, calculators, references, resources and articles on this website. Our editorial work covers clear instructions, calculation assumptions, useful sources and corrections when an issue is identified.
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