Plan contextual links between related pages so important topics form a useful site network instead of isolated URLs.
Last reviewed: September 30, 2026 Editorial standard: Martzine Editorial Team.
What this resource is for
Internal Link Planning Sheet is best used on a real case. Start with what is true today, then record the part that still needs evidence.
Use internal link planning sheet when the related work needs one clear review record rather than scattered notes.
What to check
- Target page
- Supporting page
- Anchor phrase
- Reason
- Placement
How to use it
Step 1: Target page
Start by writing the current state without trying to improve it. That keeps the review anchored to what actually happens today.
Step 2: Supporting page
Work through the checks in the order the task happens. Mark missing information instead of filling the gap with an assumption.
Step 3: Anchor phrase
Run the resource against one real case. A live example usually exposes a missing field or vague definition faster than another planning meeting.
Step 4: Reason
Run the resource against one real case. A live example usually exposes a missing field or vague definition faster than another planning meeting.
Step 5: Placement
Record the part that changes the decision, then attach an owner and a date to anything that still needs evidence.
What a useful result looks like
A useful Internal Link Planning Sheet result should tell the team what changes next, who owns it and what still needs to be checked. Plan contextual links between related pages so important topics form a useful site network instead of isolated URLs.
Common mistakes
Using the worksheet to record a decision but not recording the reason behind it.
Related Martzine work
The surrounding work is usually easier to handle when the resource sits next to the relevant calculation, tool or guide.
UTM Builder · Content Strategy Guide.
Sources and further research
For Internal Link Planning Sheet, use the primary source when the subject depends on current rules, technical specifications or definitions outside Martzine’s own working framework.
- U.S. Small Business Administration: Business Planning (Official small-business planning guidance, including business-plan structure and planning resources.)
- Google Search Central: SEO documentation (Primary Google documentation for crawling, indexing, structured data and search visibility.)
Martzine note
The resource is a starting point for a working decision. Add local requirements where the business, industry or jurisdiction requires something more specific.