Use this sheet to compare a proposed price with delivery cost, target margin, customer value and commercial risk.
Last reviewed: September 30, 2026 Editorial standard: Martzine Editorial Team.
What this resource is for
The practical value of Pricing Decision Sheet is that it keeps the important checks visible while the work is still easy to change.
Use pricing decision sheet when the related work needs one clear review record rather than scattered notes.
What to check
- Cost basis
- Target margin
- Customer value
- Discount room
- Decision note
How to use it
Step 1: Cost basis
Record the part that changes the decision, then attach an owner and a date to anything that still needs evidence.
Step 2: Target margin
Finish by deciding what changes, what stays the same and when the result should be reviewed again.
Step 3: Customer value
Work through the checks in the order the task happens. Mark missing information instead of filling the gap with an assumption.
Step 4: Discount room
Finish by deciding what changes, what stays the same and when the result should be reviewed again.
Step 5: Decision note
Run the resource against one real case. A live example usually exposes a missing field or vague definition faster than another planning meeting.
What a useful result looks like
Keep the source behind each changing value close to the Pricing Decision Sheet record. That makes later updates much easier to explain. Use this sheet to compare a proposed price with delivery cost, target margin, customer value and commercial risk.
Common mistakes
Using the worksheet to record a decision but not recording the reason behind it.
Related Martzine work
The surrounding work is usually easier to handle when the resource sits next to the relevant calculation, tool or guide.
Calculators · How to Price a Service.
Sources and further research
For Pricing Decision Sheet, use the primary source when the subject depends on current rules, technical specifications or definitions outside Martzine’s own working framework.
- Google Search Central (Official Google documentation for search, technical quality and discoverability.)
- U.S. Small Business Administration (Official U.S. small-business guidance and educational resources.)
Martzine note
Keep the resource close to the process it supports. A document that lives outside the workflow tends to become stale faster.