Building Digital Products From Repeated Business Problems
Useful products often start as repeated operational problems. Observe the work first and productize the workflow after it becomes clear.
September 27, 2026
Building Digital Products From Repeated Business Problems
Useful products often start as repeated operational problems. Observe the work first and productize the workflow after it becomes clear.
Use the article as a practical starting point. The useful outcome is a clearer next step that can be tested in the work rather than another document that remains separate from the operating process.
What to look at in practice
Start with the current workflow and define the measure or outcome that needs to change. Keep assumptions visible so the team can challenge the right part of the problem.
Then choose the lightest digital layer that can produce evidence. That might be a page, calculator, tool, process change or technology evaluation before a larger implementation.
Where Martzine fits
Martzine connects the editorial layer with practical utilities so research can move into action. Use related calculators and tools when a numerical or repeatable part of the work needs to be tested.
When the same workflow keeps returning, that repetition is useful evidence. It can point toward automation, premium functionality or a dedicated product when the case becomes strong enough.